What Is Organic Marketing?
Organic marketing is a business methodology that creates brand awareness and attracts new business by utilizing many forms of pull marketing – content marketing, blogs, events, SEO, social media and more. While paid advertising interrupts your audience by pushing marketing messages out to a given audience hoping for a response, a lead, and new business, organic marketing earns the attention of customers and makes the company easy to be found.
We all want more visitors to our website, more leads for your sales team and more customers to fuel our business growth. But the truth is we all hate getting cold calls, spam emails with irrelevant offers from eager salespeople.
If your website is like just sales oriented messages and does not add any value to the visitor, they will visit your site once, and will never return.
Expand your contact list by connecting your website to CRM. Offer newsletter signup, free reports, guides, collect emails, and contact information. Meet with new people, attend events, seminars that are related to your business. Always keep building your list.
Write articles, content, make resources, guides related to your business. Making meaningful and relevant content will drive traffic to your website and creates brand awareness, influence, and engagement.
Create Social Media Pages for Your Brand
Create pages on Facebook, Twitter, Linkedin, YouTube, and other social networking platforms and regularly post them.
Create a Blog
Create a Blog and post updates regularly. Post what's new, post news about your company, and write helpful articles. Again, post regularly; remember it's worse than not having a blog is having a blog but not posting consistently. Use your blog as your content marketing strategy.
Start by defining what problem are you solving and for whom. Know who is your target customer. Make a plan and fill your funnel with quality leads.