Creating Marketing Strategy

Building powerful marketing tactics lies at the foundation of any competitive business.

This guide will help you if you are creating your marketing strategy or you want to improve it.

A marketing strategy is an organization's playbook or a game plan to attract and acquire customers.
Marketing Action Plans

  1. Set your goals
  2. Run a SWOT analysis
  3. Know your audience
  4. Define your buyer personas
  5. Analyze your competitors
  6. Run, Test and Optimize

B2B Marketing