What is Content Marketing?
Content marketing is a marketing strategy of creating and publishing relevant, valuable, and consistent content in various channels to attract, acquire and retain your audience. The ultimate goal of content marketing is to drive brand awareness.
Content marketing encompasses all forms of content like a blog post, youtube video, podcast, social media post, infographic, case studies, and many more. All content that adds value can directly or indirectly market your business.
Why Content Marketing?
Content marketing is an effective way to build your brand awareness to your audience. It's the marketing of attraction. It isn't push marketing; instead, it's a pull marketing. Advertising is like messages are sprayed out at your audience while content marketing is like your information is out there when your customers need them. In other words, by publishing valuable content, you can build your brand with little or no money investment.
Content marketing directly or indirectly promotes your brand, business, products, or services. It will drive traffic to your website. The best thing is you will get highly targeted prospects who will most probably buy your products or services.
Consumers conduct the majority of their research online before making a purchase. So, when your prospect research on you, make sure all the information is available there.
Content marketing creates a customer-centric business by developing relationships with your customer. It builds brand awareness to your target audience.
By publishing engaging content, more and more people will find you. More and more people will influence to buy your products and services.
Content Marketing Basic
The basic rule of content marketing is, your content can't consist entirely of promotional messages. Your content must be informational, educational, entertaining, engaging. Otherwise, your audience will ignore your content. You will have to understand what consumers want and need. Make sure your content is relevant to your products or services.