Understanding Marketing Funnel

If you own a business, then you already have funnels in place even you don't realize it. To understand a marketing funnel, you first have to understand the buyer journey or purchasing process.

Top of the Funnel (TOFU)

  • Educational content in your website
  • Educational videos on YouTube
  • Short ebooks
  • Demo Request

Middle of the Funnel (MOFU)

Show product Demo

Create a webinar


Bottom of the Funnel (BOFU)

Discounts and special promotions